Window & Door Dealer DaysThe Window & Door Dealers Alliance (WDDA) will host its third annual Window & Door Dealer Days event September 12-13, at GlassBuild America 2017. Window & Door Dealer Days provides a unique opportunity for owners and top management of retail window and door businesses to see the latest fenestration products in The Dream Showroom, learn about current market conditions and best business practices specific to the residential window and door market, and network with industry peers.

Schedule-at-a-Glance

(as of June 1; subject to change)

All events take place at the Georgia World Congress Center tradeshow floor in the Education Pavilion and The Dream Showroom (Booths 3813 and 3823), unless otherwise noted.

Program includes: Opening Session, two days of education, lunch, receptions and The Dream Showroom, plus access to the GlassBuild America tradeshow floor Sept.12-14.

Separate registration required.

Tuesday, SEPTEMBER 12

8:00am - 10:00am GlassBuild America Opening Session with Keynote Speaker Cam Marston
(LOCATION: Thomas Murphy Ballroom Room, Level 5)
 
Back by popular demand, Cam Marston will share how understanding the differences of each generation, from Baby Boomers to Millennials, can help attract and retain a new generation of employees.
10:15am - 10:45am Introductions and Icebreakers
Get to know your moderators and fellow attendees.
10:45am - 11:45am Solution Sessions (choose one)
Moderated by industry experts, these roundtable sessions will connect dealers with similar interests. Choose one of the following two topics to hash out with your peers:
 
  • Labor, Hiring and Employment
    (moderated by Vince DiCecco)
  • Marketing and Lead Generation
    (moderated by Madeleine MacRae)
11:45am - 1:00pm Dream Showroom Tour and Networking Lunch
See the latest product innovations from exhibitors in The Dream Showroom; then enjoy lunch with your new network of associates.
1:00pm - 2:00pm Solution Share
Moderators from the morning’s solution sessions will present their group’s findings and facilitate a larger discussion with all attendees.
2:00pm - 3:00pm Solution Sessions (choose one)
Moderated by industry experts, these roundtable sessions will connect dealers with similar interests. Choose one of the following two topics to hash out with your peers:
 
  • Regulations, Legislation and Other Challenges to Business
    (moderated by Gene Marks)
  • Sales Strategies and Struggles
    (moderated by Madeleine MacRae)
3:00pm - 4:00pm Solution Share
Moderators from the afternoon’s solution sessions will present their group’s findings and facilitate a larger discussion with all attendees.
4:00pm - 5:00pm Closing Keynote Address: Growth & Opportunities
The latest political, technological, economic and management trends that will dominate business through 2018
Presented by Gene Marks
 
There are three important power trends that will impact business through 2018: Washington and the economy, your people and your technology. Learn more about these trends and what actions you can take to address them from small business expert and author, Gene Marks.
 
 
5:00pm - 6:00pm Networking Reception
Join fellow attendees and exhibitors in The Dream Showroom for light hors d’oeuvres and cocktails.

Wednesday, SEPTEMBER 13


Sit in on three quick, Ted-Talks style presentations to learn strategies that will help maintain your success.
 
9:30am - 9:50am The TLC Factor—Trustworthiness, Likability and Convenience
Presented by Vince DiCecco, Your Personal Business Trainer
 
People buy from people they trust, like and with whom it is convenient to do business. This candid introspective dives into each of these elements and explores key concepts such as under-promise-over-deliver, keeping promises, approach- and accessibility, and handling customer complaints. Presenter Vince DiCecco is a business coach and owner of the Acworth, Georgia-based consultancy, Your Personal Business Trainer, Inc.
10:00am - 10:20am Plugging Profit Leaks
How to make more money with the leads you already have
Presented by Madeleine MacRae, MM MacRae Coaching & Consulting
 
Businesses invest heavily in lead generation and marketing, and often fall short when it comes to making good on those investments. This high energy presentation will take you to the top three places where most businesses leak profits and give you practical solutions that you can use immediately to plug those leaks and start seeing bigger short- and long-term marketing ROI. Having built sales from zero to more than $1 million in several small businesses across several markets, Madeleine MacRae has worked with contractors, dealers and manufacturers in the home professionals industry for more than a decade.
10:30am - 10:50am Navigating the Challenges of Succession and Exiting Planning
Presented by Katy Devlin, editor in chief, Glass Magazine
 
Window & Door’s sister publication, Glass Magazine, has teamed up with experts from Beacon Exit Planning LLC to develop a multi-part guide to managing succession and successfully exiting a business. The exit process is fraught with road blocks, and fewer than 30 percent of businesses will actually succeed in transferring ownership to employees, managers or family members. Session attendees will learn about the primary hurdles in succession and exit planning, and will receive guidance on how to begin the succession and exit process.
11:00am - 11:45am Dealer of the Year Awards Ceremony and Reception
Join the Window & Door Dealers Alliance and Window & Door magazine in congratulating its 2017 Dealers of the Year with a champagne toast after the presentation of the winners.
11:45am - 5:00pm Visit the GlassBuild America tradeshow floor
Note: The Dream Showroom and GlassBuild America tradeshow floor are also open Thursday, Sept. 14 from 9:00am - 2:00pm.